Technical SEO Checks
Start by verifying your XML sitemap is submitted and up to date, your robots.txt allows crawling of important pages, your site uses HTTPS throughout, and canonical tags are properly configured. Check for crawl errors in Google Search Console, review server response codes for 404 and 5xx errors, and ensure redirect chains are minimized.
On-Page and Content Checks
Review every page for a unique title tag under 60 characters, a descriptive meta description under 160 characters, exactly one H1 heading, and sufficient content depth. Check for duplicate content across pages, verify image alt text is present, and ensure internal links use descriptive anchor text.
Performance and User Experience
Test your Core Web Vitals scores using PageSpeed Insights. Optimize images for file size and format, enable browser caching, minimize render-blocking resources, and ensure your site is fully responsive on mobile devices. Fast, user-friendly pages rank better and reduce bounce rates.