Crawlability and status code health
Search engines can't rank what they can't crawl. Your audit should show 4xx/5xx errors, soft 404s, redirect loops, and internal links pointing to broken URLs. We also surface clusters of problems by template so you can fix issues at the source instead of page-by-page.
Canonicals, redirects, and duplication
Canonical tags and redirects are where many sites lose visibility. We detect canonical conflicts, non-canonical indexable URLs, duplicate pages, and redirect chains. Then we prioritize the set of changes most likely to improve consistency and indexing efficiency.
Crawl budget and indexability signals
Large sites often waste crawl budget on parameter URLs, thin pages, and duplicates. The report highlights index bloat risk and suggests where to consolidate, noindex, or canonicalize—without breaking important pages.
Frequently Asked Questions
- What are the most common technical SEO issues?
- Broken internal links, redirect chains, canonical conflicts, indexable duplicates, and crawling errors are among the most common.
- Do technical issues impact rankings immediately?
- Some do. Crawl errors and canonical conflicts can reduce indexing and visibility quickly, while others show impact over time.
- How often should I run a technical SEO audit?
- For active sites, monthly is a good baseline. For large ecommerce or news sites, weekly checks help catch regressions early.